Compare Doctors

UI/UX Design

How might we make it easier for users to find a doctor that’s right for them?

At the start of this project we wanted to know what would be the most beneficial to our users in choosing a doctor - saving/favoriting, displaying recently viewed doctors, or comparing. To help get this answer, we collaborated with user research and performed multiple rounds of rapid iterative testing and evaluation to understand what users found the most important. From there, we discovered that users were drawn to comparing doctors as it helped them select doctors based on the information that they thought was most important.

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